Use logical or emotional appeal for your audience to believe you. Answer: In reiterating reasons, one has to base in either of the following appeals: appeal to reason or the logical appeal (LOGOS), appeal to emotion (PATHOS) and appeal to morality (ETHOS). A logical appeal is arguments based on the person's logic through evidence which can be verified like factual information, historical accounts, witness's testimony, statistics and the like. It calls on the rational aspect of a person. Emotional appeal is those arguments which intend to affect or to touch the person's feelings in order to gain the favor. Moral appeal deals with statements that are based the argument on what is right that should be done and what is wrong that should not be done for the reason of preserving the moral of the person involved. Example: Logical Appeal Online gaming should be banned because it greatly affects the students study habits, hence they get addicted to it which eventua...